This is the new AFC Bournemouth home kit 11/12, to be worn by Bournemouth in their home games during the 2011/2012. This is the first new Bournemouth kit to be manufactured by FILA, as part of the kit sponsorship deal they signed with the Cherries recently.
The new Bournemouth home kit 11/12 was first shown to fans having subscribed to Cherries player on June 27, 2011. The official launch of the home shirt took place on June 28, 2011.
As we can see from the photo below, the new AFCB home kit 2011/2012 is red and black striped creation from the FILA stable. The shorts accompanying the AFCB kit are primarily black in colour, while the socks are red and black hooped. Focal Point are the sponsors of the AFC Bournemouth 11/12 home kit.