These are the new Swansea City kits 2017/18, Swansea’s new home and away tops for the upcoming Premier League season. Made by Joma, the new Swansea shirts were officially unveiled on 19 June, 2017. The club have two different sponsors this season, with Asia focused gaming firm LeTou replacing Beteast on the front of the jersey and American IT company Barracuda Networks coming on board to become the club’s first ever sleeve sponsor.
LeTou’s official account had a single follower on Twitter when the news of the Swans sponsorship broke (currently, it is close to 200).
Somewhat controversially, they were also the company ex Spurs medio Paulinho was promoting (when news broke in April this year that he could be deported from China)
The Premier League are allowing sleeve sponsorships beginning the 17/18 season, and the Swans join the likes of Man City, Watford and Stoke in the list of clubs to have revealed their official sleeve sponsors.
The home shirt remains white with a black collar, while the red and green away top pays homage to the country of Wales.