This is the new Schalke home shirt 14/15, German club Schalke 04’s new home top for the 2014/15 Bundesliga season. The new Schalke shirt has been made by Adidas and was officially unveiled on February 19, 2014 by the club.
Schalke opted for an uber early release for the kit as they wanted to publicise their new novel marketing campaign that would allow fans to put their photos on the uniform. The special kit, with the fans’ pics on the shirt numbers, would be worn by Schalke against Nuremberg in May at the Veltins Arena. Each photo/pixel would measure 4x4mm and would cost 4.04 euros for fans to put. It is estimated that a total of 28,000 fans can put their pics on the back of the player jerseys.
Here are some pics of the new Schalke 2014/15 strip.