You’re a side in Scotland’s third tier. You’re stuck with a templated design that’s nothing to crow about, and want to drum up some publicity and not get lost in the avalanche of kit releases around this time of the season.
What do you do?
Well if you’re Ayr United, you ask a model named Ellis Cooper to show off your new kit in nothing but body paint.
Slightly, (or significantly!) NSFW, depending on your sensibilities
Ayr are not using this trick for the first time, they did it in 2012 too. It was also used by a German top flight side last season.