Two seasons after inking a five year deal with Under Armour, Aston Villa have parted ways with the Baltimore based firm and officially announced a rather unique kit contract with Luke 1977 and Fanatics.
Luke 1977 is owned by Luke Roper, a Villa fan, and the new 18/19 shirts will be designed by him. However every other part of the chain, right from manufacturing to selling, will be done by Fanatics, the sports merchandising firm that bought UK retailer Kitbag back in 2016.
At the time of writing, Championship outfit Villa are very much in the hunt for a return to the Premier League in the 2018/19 season. Continue reading
These are the new Villa shirts 2017/18, AVFC’s new home and away kits for the upcoming Championship season. Made by Under Armour, the new AVFC tops were officially unveiled over the weekend (July 1, 2017). Among the players to be wearing it next season will be former Chelsea legend John Terry, whose move to Villa Park was officially announced by Villa chairman Dr.Tony Xia today.
Both the home and away jerseys feature a new principal sponsor in Unibet, who have inked a deal to appear on the front for the 2017/18 season. Continue reading
These are the new Southampton tops 17/18, Saints FC’s new home and alternate kits for the upcoming Premier League season. Made by Under Armour, the new Southampton 2017/18 strips were officially unveiled on the club on 17 June, 2017. In the buildup to the reveal, the club released an animated cartoon series, featuring subtle digs at the likes of Ronald Koeman, Liverpool and Portsmouth.
The new home kit takes inspiration from the Southampton shirts of the early 80’s, worn by the likes of Kevin Keegan and Mick Channon, Continue reading
Southampton have unveiled a new third shirt that they will be wearing for their game against AFC Bournemouth this weekend (December 18, 2016). The Premier League has ruled that both of Saints’ existing home and away tops clash with Bournemouth’s uniforms and the South Coast outfit’s technical partners Under Armour have therefore come up with this white third kit. Continue reading