We love our stats here at FootballKitNews.com, and did a little bit of analysis to see what were the release dates for Premier League kits in the last five seasons (2011/12, 2012/13, 2013/14, 2014/15 and 2015/16 seasons).

Clubs these days practically release two new kits every season (in many cases three and sometimes even four!). Some like Liverpool used to make their home kit last two seasons, but even that’s changed since the Reds parted company with Adidas and went with Warrior/NB.

We’ve taken the first release date into account. This, in most cases, tends to be the home kit, but in some others (Newcastle most notably), tends to be the away/alternate strip.

Chelsea have released their new kit in April for four of the last five seasons. This year (2015/16) was an exception owing to a change in sponsor.

Another club to consistently reveal their new uniforms before the end of the current season were Crystal Palace (they normally do it at the end of season awards night). Liverpool have released their new kit on April 10 (yes, that specific day!) for the last two seasons in a row. Stoke have also been pretty much on the money with their release dates.

Thursdays and Fridays were the most popular days for new uniforms to be released. 65% of the first releases in the 15/16 season were done on one of these two days. Continue reading →