This is the new Sheffield United home kit 2017/18, newly promoted SUFC’s new home strip for the upcoming Championship season. The Blades comfortably won League One in 2016/17, scoring 100 points (and 92 goals) from 46 games to secure the title and automatic promotion to the Championship. Made by Adidas, the new SUFC shirt was officially unveiled on June 12, 2017 by the club.
United had OTA Alpharooms on the front of their jerseys last season, and with the acquisition of the latter in 2016 by Truly Holdings, sister company Teletext Holidays now takes over as principal shirt sponsors.
The new shirt will officially go on sale later this week.