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Analysis- Premier League Shirt Release Dates over the years

December 16th, 2015 Leave a comment Go to comments

We love our stats here at FootballKitNews.com, and did a little bit of analysis to see what were the release dates for Premier League kits in the last five seasons (2011/12, 2012/13, 2013/14, 2014/15 and 2015/16 seasons).

Clubs these days practically release two new kits every season (in many cases three and sometimes even four!). Some like Liverpool used to make their home kit last two seasons, but even that’s changed since the Reds parted company with Adidas and went with Warrior/NB.

We’ve taken the first release date into account. This, in most cases, tends to be the home kit, but in some others (Newcastle most notably), tends to be the away/alternate strip.

Chelsea have released their new kit in April for four of the last five seasons. This year (2015/16) was an exception owing to a change in sponsor.

Another club to consistently reveal their new uniforms before the end of the current season were Crystal Palace (they normally do it at the end of season awards night). Liverpool have released their new kit on April 10 (yes, that specific day!) for the last two seasons in a row. Stoke have also been pretty much on the money with their release dates.

Thursdays and Fridays were the most popular days for new uniforms to be released. 65% of the first releases in the 15/16 season were done on one of these two days.

Man Utd were the last club to release their kit in 2015/16 ( owing to the switch to Adidas)

Check out the table below (scrollable and responsive table if you’re viewing this on a mobile device)

Analysis- Premier League Kit Dates over the years (Footballkitnews.com)

Club2015/162014/152013/142012/132011/12
ArsenalJune 15, 2015July 10, 2014July 9, 2013May 7, 2012May 2, 2011
Aston VillaJuly 7 2015June 2, 2014June 12, 2013June 15, 2012May 4, 2011
BournemouthJuly 13 2015June 6, 2014April 2013May 16, 2012June 27, 2011
ChelseaJuly 16 2015April 4, 2014April 18, 2013April 11, 2012April 12, 2011
Crystal PalaceMay 14, 2015May 6, 2014May 7, 2013April 2012May 2011
EvertonMay 21, 2015June 25, 2014June 27, 2013May 30, 2012July 4, 2011
Leicester CityMay 24, 2015July 19, 2014July 6, 2013July 21, 2012May 7, 2011
LiverpoolApril 10, 2015April 10, 2014May 2, 2013May 11, 2012April 14, 2011
Man CityJuly 3, 2015July 10, 2014May 21, 2013July 5, 2012May 23, 2011
Manchester UnitedAugust 1, 2015July 7, 2014June 5, 2013May 11, 2012May 24, 2011
Newcastle UnitedMay 19, 2015May 1, 2014May 15, 2013May 4, 2012May 4, 2011
Norwich CityJuly 1, 2015June 25, 2014May 14, 2013April 18, 2012June 8, 2011
SouthamptonMay 15, 2015July 4, 2014June 28, 2013June 29, 2012July 20, 2011
Stoke CityMay 1, 2015March 24, 2014May 15, 2013May 8, 2012April 20, 2011
SwanseaJune 5, 2015June 21, 2014June 28, 2013May 3, 2012June 18, 2011
SunderlandJune 11, 2015June 11, 2014June 13, 2013June 25, 2012May 27, 2011
TottenhamMay 15, 2015July 18, 2014July 8, 2013July 12, 2012June 20, 2011
WatfordMay 22, 2015May 2, 2014June 7, 2013June 28, 2012May 1, 2011
West BromJune 11, 2015July 11, 2014June 24, 2013June 15, 2012June 28, 2011
West HamJune 19, 2015June 5, 2014June 19, 2013June 1, 2012June 22, 2011
Jersey release dates for the current Premier League clubs over the last 5 seasons
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  1. Sean
    December 19th, 2015 at 09:31 | #1

    In 11/12 and 12/13 the releases were almost only in May/June.

    Interesting to see that Newcastle tend to release their away kit first.

    Sunderland have also been reasonably consistent- check out their last three seasons.