Archive for the ‘English Premier League’ Category

Real Madrid’s new £1bn+ kit deal with Adidas- how do the other clubs stack up?

February 9th, 2016 3 comments

Real Madrid are on the verge of signing a record breaking £1b+ kit deal with Adidas that dwarfs all existing deals on the park. Real’s current contract with Adidas expires only in 2020, but they’ve managed to bring the German giants to the negotiating table a good four years in advance, and have agreed a deal worth 140 million euros per year (close to £107m) per year. Over ten seasons, that amounts to well over £1 billion.

How do Real’s rivals stack up? Manchester United’s £75m/year deal (also with Adidas, negotiated in 2014 & starting from 2015-16 season) now seems to pale in comparison. Before United’s deal with Adidas, Arsenal’s £30m/season contract with Puma was the biggest kit deal in UK football.

Real’s bitter rivals Barcelona are with Nike, and earn somewhere around £24m per season (30m euros +) . However that deal was agreed in the 2007-08 season, and you can be sure that Barca will be keen for a significant hike when the deal expires at the end of the 2017-18 season. If Messrs Messi, Suarez and Neymar are still at the Nou Camp come 2017-18, then the Blaugrana have some real bargaining power at their end.

Juventus switched to Adidas at the beginning of the 2015/16 season, and their deal is worth 139.5 million euros over six seasons (approximately 24 million euros per season)

Earlier this season (April 2015), German Bayern Munich extended their contract with Adidas till 2030. The original deal was till 2020 and Bayern negotiated a 10 year extension worth 90 million euros per season Read more…

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Analysis- Premier League Shirt Release Dates over the years

December 16th, 2015 1 comment

We love our stats here at, and did a little bit of analysis to see what were the release dates for Premier League kits in the last five seasons (2011/12, 2012/13, 2013/14, 2014/15 and 2015/16 seasons).

Clubs these days practically release two new kits every season (in many cases three and sometimes even four!). Some like Liverpool used to make their home kit last two seasons, but even that’s changed since the Reds parted company with Adidas and went with Warrior/NB.

We’ve taken the first release date into account. This, in most cases, tends to be the home kit, but in some others (Newcastle most notably), tends to be the away/alternate strip.

Chelsea have released their new kit in April for four of the last five seasons. This year (2015/16) was an exception owing to a change in sponsor.

Another club to consistently reveal their new uniforms before the end of the current season were Crystal Palace (they normally do it at the end of season awards night). Liverpool have released their new kit on April 10 (yes, that specific day!) for the last two seasons in a row. Stoke have also been pretty much on the money with their release dates.

Thursdays and Fridays were the most popular days for new uniforms to be released. 65% of the first releases in the 15/16 season were done on one of these two days. Read more…

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Green Man City Shirt 15-16 Nike MCFC Third Kit 2015-16

September 17th, 2015 5 comments

Man City have today (September 17, 2015) unveiled their new third kit for the 2015/16 season. Made by Nike, the new third strip will see action for the first time next week when Manuel Pellegrini’s side take on Sunderland in the League Cup. City are the only Premier League team with a 100% record this season, having won all five of their games so far.

City wore a kit with green trim in their famous 1999 Second Division playoff triumph against Gillingham. Joe Royle’s men trailed 2-0 late in the game, but scored in the 90th and 95th minutes to take it to a shootout, which they won 3-1. The green from that strip provides the base Read more…

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Black Man Utd Third Shirt 2015/16- New Man U Third Kit 15-16

August 27th, 2015 8 comments

This is the new Manchester United third kit 2015/2016, Man Utd’s second alternate strip for the upcoming Premier League season. Made by Adidas, the strip was officially unveiled on August 27, 2015 and has been branded as an away kit for Champions League fixtures. United booked their spot in the group stages of the CL by beating Belgian side Club Brugge 4-0 last night to claim a 7-1 win on aggregate Read more…

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New Chelsea Third Kit 15/16- Black Chelsea Shirt 2015-2016

August 21st, 2015 10 comments

This is the new Chelsea third kit 15/16, Chelsea FC’s new second alternate strip for the 2015/16 Premier League season. The Blues haven’t started off the new season well, drawing at home against Swansea and losing 3-0 away to fellow rivals Manchester City. Officially released on August 21, 2015, this third kit will be first seen in action in this weekend’s fixture against West Bromwich Albion. Read more…

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New West Ham Third Kit 2015-2016 by Umbro

August 20th, 2015 7 comments

A couple of days before their third Premier League fixture of the new season at home against Bournemouth, West Ham United have officially unveiled their new third strip for the 15/16 season. The Hammers began their season with a stunning 2-0 win away at the Emirates against Arsenal, but lost 2-1 at Upton Park to Leicester City last week Read more…

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Blue Bournemouth Kit 2015/16- AFCB Away Shirt 15-16 by JD

August 18th, 2015 No comments

This is the new Bournemouth away shirt 2015/2016, AFC Bournemouth’s new change strip for the 15/16 Premier League season. The new kit first saw league action in last night’s fixture against Liverpool at Anfield, a game the Cherries controversially lost 1-0. Belgian striker Christian Benteke scored the winner for the Reds while Bournemouth had an early goal from Tommy Elphick disallowed. Read more…

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New Arsenal Third Kit 2015-2016- Arsenal Cup Jersey 15-16 by Puma

August 13th, 2015 6 comments

This is the new Arsenal third kit 15/16, a special alternate strip for Arsenal FC that the Gunners will wear away from home in Cup competitions (including the Champions League). Made by Puma, the new Arsenal Cup shirt was officially unveiled on 13th August, 2015.

The shirt features a black/anthracite base and uses a sash design, with three diagonal stripes (white, blue and gold) across the shirt. Read more…

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