Sunderland AFC have signed a new two year sponsorship deal with online gaming company Tombola. The deal, which starts from June 1, 2010, is for a period of two years.
Financial details of the deal were not revealed. However the Black Cats are expected to get a significantly higher sum than the £3m a year deal inked with Boylesports in 2007.
Sunderland chairman Niall Quinn said: “We are thrilled to be joining forces with tombola at what is a really exciting time in our football club’s journey.
Click to see the 10/11 Tombola sponsored Sunderland away strip.
“The company’s headquarters are in Sunderland so they know exactly what the club and the city are all about and we are excited by the possibilities this partnership offers to us both.”
Tombola are the UK’s biggest online bingo website.
Sunderland’s new Tombola sponsored strip, manufactured by Umbro, will be officially revealed to the public on June 25, 2010. The Away Days campaign ( starting from June 21) will see the kit being slowly unveiled.