This is the new Chicago Fire home jersey 2016, Fire’s principal uniform for the 2016 Major League Soccer season. Made by Adidas, the new Fire home strip was officially launched by new sponsors Valspar Paint at Centerpoint Chicago on 27 January, 2016.
Valspar replace Quaker Oats in a new “multi year” sponsorship deal beginning this season. The paint company are Fire’s third major sponsors in its history, with the Best Buy logo also having adorned the front of the jersey in the past.
Fire’s last deal with Quaker was reportedly worth $2.5m/year and ran from 2012 till 2015. Continue reading