Home > English Premier League > New Sunderland Adidas Kit Deal- Adidas to make strips for Wearsiders from 2012-13

New Sunderland Adidas Kit Deal- Adidas to make strips for Wearsiders from 2012-13

Click here for pics of the new Sunderland away kit 2012/13- released June 25, 2012

Sunderland AFC have announced a new kit deal with Adidas that will see the latter replace Umbro as kit makers at the Stadium of Light. The deal means that SAFC will have Adidas strips beginning the 2012/13 season for the first time in the club’s 133 year old history. Sunderland are the fifth current Premier League club to be outfitted by Adidas, joining Chelsea, West Bromwich Albion, Swansea City and Stoke City. Liverpool were on Adidas’ books, but left them to join Warrior Sports beginning the 2012/13 season.

Chelsea, Swansea and Stoke have already released part of their 2012/13 kits.

Sunderland’s new 2012-2013 away strip will be released on June 25 while the away top will be unveiled on July 18.

Adidas SAFC 2012-13 Strip Deal

The deal was signed as part of Sunderland’s new retail collaboration with Kitbag.

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  1. Mr French
    May 24th, 2012 at 21:56 | #1

    Aah yes… Sunderland goes with Adidas… Perfect… ADIDAS is football… Can’t wait to see the new shirt… I’m a Chelsea man myself, but i’m always open to seeing the quality and craftsmanship of the best football kit makers of the world… Now if we could only get France back with Adidas, all would be right in the world…

  2. Andrew Martin
    May 25th, 2012 at 00:26 | #2

    As a Stoke fan, this is bad news for us as well as Sunderland. Adidas will give the two teams template kits, meaning the two home kits could be (apart from badges) identical. I just hope Adidas see sense and don’t go this way.

  3. Christopher
    May 25th, 2012 at 12:20 | #3

    Adidas don’t bother about the lesser teams at all.

    Andrew is right, and add West Brom to that list. Looking by the teaser of their kit, it looks more than likely that SAFC, WBA and SCFC will all be having identical looking home kits

  4. May 29th, 2012 at 18:58 | #4

    well well well, sunderland having adidas

  5. Brigger
    June 4th, 2012 at 09:10 | #5

    Dont panic it has to be better than umbro they were getting boring

  6. Roker
    June 6th, 2012 at 19:54 | #6

    Part of the deal was that we had a bespoke kit completely unique to us, because we werent given the same level of quality merchandise by Umbro than say Man CIty. Our new Adidas kits will be in the same vein as Bayern or Real in terms of quality, keep watch on june 25th!

  7. Mr Italy
    June 9th, 2012 at 22:03 | #7

    Woooooooooohooooooooooooo Adidas snap up another club they are the best kit makers

  8. abc1981
    June 20th, 2012 at 15:53 | #8

    nike!!!!!!

  9. Mr SAFC
    June 22nd, 2012 at 10:36 | #9

    About time safc got a top quality kit maker to match the top quality team we have :D

  10. gooner boy1981
    June 28th, 2012 at 22:24 | #10

    Mr French is a ‘CHELSEA MAN’….nudge nudge wink wink…..

  11. Jason
    July 7th, 2012 at 15:54 | #11

    Typo home kit July 18th not away.

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