This is the new Juventus kit 2017/18, Italian champions Juve’s new home strip for the upcoming season. Made by Adidas, the new home kit was officially unveiled on 7 June, 2017 by the Bianconeri. The design of the kit was however a bit of an open secret after Colombian international Juan Cuadrado leaked it on social media a few weeks ago.
The new strip, inspired by Juve uniforms from the 40’s, aims to merge the past and the future, and features the new club logo that was unveiled earlier this year.
Apart from winning Serie A and Coppa Italia in the 2016/17 season, Juventus also reached the finals of the Champions League, where they were beaten 4-1 by Real Madrid in Cardiff, with Mario Mandzukic’s brilliant goal going in vain.