This is the new West Bromwich Albion kit 2017/18, WBA’s new home strip for the upcoming Premier League season. Made by Adidas, the new WBA home jersey was officially unveiled on May 25, 2017 and features a new principal sponsor in the form of Chinese eco-town company Palm, who replace UK-K8 on the front of the shirt. K8 were originally brought on board for a two season stint, but that appears to have been terminated early.
Palm is closely linked to Guochuan Lai, Albion’s Chinese owner, who also served as general manager of the former till 2014 before stepping down.
The striped Albion shirt features a red Adidas logo on the front, a v-neck and most interestingly, a fully navy back.