This is the new Charlton Athletic shirt 2016/17, CAFC’s new home strip for the upcoming League One season. Made by Nike, the new Addicks kit was officially unveiled on July 8, 2016.
Charlton were relegated from the Championship at the end of the 2015/16 season along with Bolton Wanderers and Milton Keynes Dons.
The Addicks have a new primary shirt sponsor in the form of betting exchange company BETDAQ, who have inked a three season deal with the club to become its principal partner. On the back of the jersey are ITRM, with Emmaus Consulting appearing on the socks (and the front of junior shirts owing to gambling regulations)
The jersey is predominantly red, with a white v-neck and white cuffs, and will be paired with white shorts and red socks.