These are the new Southampton shirts 2016/17, Saints FC’s new home and away strips for the upcoming Premier League season. The first to be made by Under Armour as part of their new seven year deal with the club to replace Adidas, the new uniforms were officially unveiled on July 5, 2016 by the club.
Saints finished 6th in the Premier League in 2015/16, ahead of the likes of Liverpool and Chelsea, and earned direct qualification to the group stages of the 2016/17 Europa League.
The new home shirt features Saints’ classic red and white stripes while the alternate jersey is a mix of black and grey with red trim. The club also unveiled two new goalkeeper tops- green (home) and purple (away). The words “we march on” appear inside the back of the neck.
The club also have a new major shirt sponsor in the form of Virgin Media, who have inked a three year contract with the South Coast outfit (replacing Veho)