Adidas & Chelsea to end association in June 2017
Chelsea and Adidas have mutually agreed to end their partnership in June 2017, six years earlier than planned. The two parties had recently inked a contract extension till June 30, 2023, but the deal will now end on June 30, 2017, meaning that the Blues will have a new technical kit partner for the 2017/18 season.
Chelsea’s association with Adidas began back in the 2006 season and the German giants released the club’s 2016/17 home kit a few days ago. This 2016/17 season will therefore be the Blues’ last with Adidas. They will also pay compensation to Adidas for early termination of the contract
Adidas supplied kits to 6 of the 20 teams in the 2015/16 Premier League- Chelsea, Manchester United, Southampton, Sunderland, Swansea and West Brom. They’ve already lost Southampton and Swansea ahead of the 16/17 season with the former going with Under Armour and the latter inking a partnership with Joma.